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Awareness Campaign

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Awareness Campaign
Year(s)
2011-2015

Project

Since 2001 the Quebec Breast Cancer Foundation has been committed to promoting breast health through extensive awareness raising and educational campaigns. Thus, every year, the Foundation develops a new campaign to inform people about healthy lifestyle choices.

Description

Leader in the promotion of breast health in the province of Quebec, in 2011 the Foundation launched an extensive awareness-raising and educational campaign to promote three preventive actions linked to breast health: breast observation, clinical examination and mammography. The Quebec Breast Cancer Foundation was one of the first in Quebec to emphasize the importance of breast observation. To this day more than 78% of women do not take breast health into their own hands.

The Foundation is pleased to count on the support of the Fédération des médecins spécialistes du Québec (FMSQ), l’Ordre des infirmières et infirmiers du Québec (OIIQ), l’Ordre des technologues en imagerie médicale, en radio-oncologie et en électrophysiologie médicale du Québec (OTIMROEPMQ), as well as l’Ordre des pharmaciens du Québec (OPQ) to promote its campaigns. Moreover, the Foundation posted microsite observationdesseins.org to demystify the signs of breast cancer and to provide further information on how to properly practice breast observation. 

In 2015, its extensive, province-wide awareness raising campaign on breast observation was reproduced on TV, the radio, the web, and on billboards, simultaneously. During this fourth year of the awareness campaign, the Foundation continues to encourage women more than ever to do this simple practice that can make all the difference in detecting the disease at its early stages.

By providing women with a diversified pool of resources adapted to their specific needs, the Foundation wants to show women just how simple this practice is. We feel it is important to address this issue on two fronts: inform and empower women, but, most importantly, address the barriers hindering the transition to action. Breasts observation can be practiced at any age, at any time, and continues to be the best accessible means for women to be proactive towards their breast health.