Why the Foundation
In eight years more than $1 million were donated to the Quebec Breast Cancer Foundation. Rouge fm would like to thank its partners DeSerres and La Vie en Rose for their valuable contribution. We’d also like to express our appreciation to the public at large for its great generosity.
Background history of involvement
Osez le donner, a major fundraising drive held every year for the benefit of our organization, was launched in 2008 by radio station Rouge fm, already a partner of the Quebec Breast Cancer Foundation at the time.
During a three-week period, Osez le donner invites Rouge fm listeners and the general public to donate their old bras by dropping them off at designated locations. For each bra collected, $1 is donated to the Foundation. Since 2008, more than $1 million have been donated to the Quebec Breast Cancer Foundation as part of the vast Osez le donner operation, which by now has become a veritable annual tradition filled with hope.